Two Social Media MarketING Workshops Scheduled For ING SprING Conference

Are you getting the most out of your Social Media marketing efforts? If you’re not sure, you should attend the 28th Annual ING Spring Conference May 20-23 at the IP Casino Resort & Spa in Biloxi, MS.

Various aspects of the ever-changing Social Media marketing world will be the focus of several educational sessions at this annual gathering of media and golf companies and leaders. The non-profit International Network of Golf, the industry’s only media-based networking organization, conducts the conference.

Anyone in the golf industry and media is invited to join ING and attend the conference. Call 407-328-0500 for details.

Included in the various Social Media marketing sessions are back-to-back workshops on Wednesday morning of the conference. Steve Ryan of RyTech, LLC, will lead a discussion on understanding online search results, and Adrienn Wiebe of The Focus Group will head a discussion on Social Media advertising. Following is a description of the two workshops and their leaders.

No. 1: Why Can No One Find Me? Understanding Online Search Results

Search continues to be the number one driver of traffic to a website and putting your best foot forward is an important need for any business to understand and leverage. In this session we’ll discuss the different ways to attract traffic to your website, what factors contribute to overall ranking and search volume, and what can be done to achieve more traffic with increased conversions.

Presenter Steve Ryan is the Founder & CEO of RyTech, LLC, a digital marketing firm with offices in Chicago, Milwaukee, and Washington, D.C. RyTech offers customized digital marketing solutions with emphasis on social media marketing, search engine marketing, and website development working with a wide array of clients. Steve holds degrees from Marquette University and University of Illinois Urbana-Champaign.

No. 2: Social Media Advertising: What You Need to Know to Run a Hole in One Campaign 

Selecting the right tools to advertise to your audience on social media is like selecting the right club for your approach shot. This session will show you how to identify the right tools for the right audience to improve your reach, find new business opportunities, and grow your brand online. We’ll discuss advertising platforms including Facebook, Instagram, LinkedIn, Twitter, and the powerful tools available to you.

Presenter Adrienn Wiebe has over seven years experience working with agencies and businesses in the digital marketing realm, specializing in audience targeting, social media advertising, and digital media communications. She recently joined The Focus Group as the Digital Marketing Manager. She is originally from Budapest, Hungary and earned her Bachelors Degree in History from Florida Gulf Coast University.

The ING Spring Conference schedule is packed with networking, educational and golf events designed to help all attendees enhance their standing in the golf industry. Highlights include:

  • APPOINTMENT SHOW: The ING One-On-One Appointment Show was created to place an emphasis on business relations between the media and golf companies, resorts, destinations and entrepreneurs. Participating companies set up tabletop displays and conduct private meetings held every 15 minutes. Media members use the time to gather story material, do interviews and nurture relationships.
  • DEMO LAB: The ING Demo Lab will take place on Monday morning at Shell Landing Golf Club. Companies with golf equipment and training aids set up on the range and putting green where attendees try the products first hand.
  • EDUCATION: Sessions include Marketing & PR, Social Media Marketing and more. Also, ING TALKS, structured like Ted Talks, returns with four sessions.
  • NETWORKING: Several networking sessions are planned, including the Opening Night Welcome Reception and the Tuesday Night Banquet.
  • GOLF: Several golf competitions for the casual and serious players will be conducted, including the WAGC National Qualifier.

To register for the ING Conference, or to find out more about ING, visit www.inggolf.com, or call 407-328-0500.

Five Golfers At ING SprING Conference Will Qualify For WAGC National Championship

Five golfers who compete at the 28th Annual ING Spring Conference will have the opportunity to play their way into an all-expenses-paid trip to Malaysia to represent the USA in the World Amateur Golfers Championship this coming November.

The WAGC-USA National Qualifier is one of several highlights on the schedule at the ING Spring Conference, set for May 20-23 at the IP Casino Resort & Spa in Biloxi, MS. The non-profit International Network of Golf, the industry’s only media-based networking organization, conducts this annual gathering of media and golf companies and leaders. ING is “where the media and golf industry connect.”

Anyone in the golf industry and media is invited to join ING and attend the conference. Call 407-328-0500 for details.

The World Amateur Golfers Championship, USA National Qualifier will take place Monday May 21 on the Davis Love-designed Shell Landing Golf Club. The top five finishers in this individual stroke play net competition will earn complimentary entry and accommodations in the WAGC National Championship Aug. 2-4 at the Hollywood Casino in Bay St. Louis, MS.

In recent years, ING Qualifiers John Duval and Jim Smith have won their flights in the National Championship and gone on to represent the USA in the World Championship.

The World Amateur Golfers Championship  (WAGC) was founded in 1995 by Sven Tumba, a prominent sportsman, representing Sweden in ice hockey, soccer and golf. Annika Sorenstam is the Honorary Chairman of the Advisory Board, and Jesper Parnevik has taken over Arnold Palmer’s position as Patron.

The WGC gives the amateur golfer an opportunity to compete in a “ professional “ atmosphere with other golfers from 44 countries. Competition is offered in flights at 5 different levels 0-5, 6-10, 11-15, 16-20, and 21-25.

In the U.S. the competition is organized by World Amateur Golfers Championship, USA, Inc., headed by Anders Bengston. Competitions are held throughout the year across the country, with the ultimate goal of qualifying for the USA Championship and eventually earning a spot on Team USA.

There will be other golf competitions at ING, including the 11th Annual Durland Cup Team Scramble.

The ING Spring Conference schedule is packed with networking, educational and golf events designed to help all attendees enhance their standing in the golf industry. Highlights include:

  • APPOINTMENT SHOW: The ING One-On-One Appointment Show was created to place an emphasis on business relations between the media and golf companies, resorts, destinations and entrepreneurs. Participating companies set up tabletop displays and conduct private meetings held every 15 minutes. Media members use the time to gather story material, do interviews and nurture relationships.
  • DEMO LAB: The ING Demo Lab will take place on Monday morning at Shell Landing Golf Club. Companies with golf equipment and training aids set up on the range and putting green where attendees try the products first hand.
  • EDUCATION: Sessions include Marketing & PR, Social Media Marketing and more. Also, ING TALKS, structured like Ted Talks, returns with four sessions.
  • NETWORKING: Several networking sessions are planned, including the Opening Night Welcome Reception and the Tuesday Night Banquet.

Three More Companies Commit As Exhibitors For ING SprING Conference

Three more companies have committed to exhibit in the 28th Annual ING Spring Conference May 20-23 at the IP Casino Resort & Spa in Biloxi, MS.

The non-profit International Network of Golf, the industry’s only media-based networking organization, conducts this annual gathering of media and golf companies and leaders. ING is “where the media and golf industry connect.”

Anyone in the golf industry and media is invited to join ING and attend the conference. Call 407-328-0500 for details.

EDUKAYTION GOLF, established in 2002, is a premier golf instruction company and the home of Golf 8.5 – a new generation of learning. Kay McMahon, Director of Instruction, created Golf 8.5, a simplistic approach to golf instruction, disrupting traditional teaching and easing the confusion that golf is difficult to learn. McMahon and partner Eloise Trainor teach Golf 8.5, only 4 things to do before the swing and only 4.5 things in the swing, to counter the myriad of thoughts planted in people’s minds, making golf easy and quicker to learn and improve. McMahon and Golf 8.5 won the 2015 ING Industry Honor for player development. www.edukaytiongolf.com.

INPUTT, a simple to use portable patent-pending putting training tool guides a golfer’s body to replicate the same stance and stroke on every putt.  INPUTT helps a golfer identify and correct mistakes by teaching an easily repeatable putting stroke.   The simple plastic mold is set up on the practice putting green and allows golfers to practice keeping the putter head square through the stroke.  Results are immediate.  INPUTT is handcrafted in the USA and designed for both right and left-handed golfers. www.inputtgolf.com.

KNUTH GOLF added to its reputation of bringing cutting edge technology to the market by introducing the High Heat 257+ metalwoods at the PGA Merchandise Show in January. The High Heat 257+ technology is a result of a rule change two years ago that allows more trampoline effect in the toe and heel areas of the clubface. High Heat 257+ with its novel 3-trampoline technology is the only brand with the highest CT (characteristic time) in the toe and heel areas for providing the same distance as the center of the face permitted by the rule change. “The ball comes off so hot no matter where you hit it on the face,” said Gary Van Sickle of the Morning Read. www.knuthgolf.com.

The ING Spring Conference schedule is packed with networking, educational and golf events designed to help all attendees enhance their standing in the golf industry. Highlights include:

  • APPOINTMENT SHOW: The ING One-On-One Appointment Show was created to place an emphasis on business relations between the media and golf companies, resorts, destinations and entrepreneurs. Participating companies set up tabletop displays and conduct private meetings held every 15 minutes. Media members use the time to gather story material, do interviews and nurture relationships.
  • DEMO LAB: The ING Demo Lab will take place on Monday morning at Shell Landing Golf Club. Companies with golf equipment and training aids set up on the range and putting green where attendees try the products first hand.
  • EDUCATION: Sessions include Marketing & PR, Social Media Marketing and more. Also, ING TALKS, structured like Ted Talks, returns with four sessions.
  • GOLF: The World Amateur Golfers Championship, USA National Qualifier will take place Monday on the Davis Love-designed Shell Landing Golf Club. The top five finishers in this individual stroke play net competition will earn complimentary entry and accommodations in the World Amateur Golfers Championship, USA National Championship Aug. 2-4 at the Hollywood Casino in Bay St. Louis, MS. In recent years, ING Qualifiers John Duval and Jim Smith have won their flights in the National Championship and went on to represent the USA in the World Championship.

Also, the 11th Annual Durland Cup team scramble will take place The Oaks Golf Club on Wednesday.

  • NETWORKING: Several networking sessions are planned, including the Opening Night Welcome Reception and the Tuesday Night Banquet.

To register for the ING Conference, or to find out more about ING, visit www.inggolf.com, or call 407-328-0500.

PGA Professionals Will Earn Up To 17 Required PGA Education Points At ING SprING Conference

PGA Professionals will earn up to 17 Required PGA Education Points by attending the 28th Annual ING Spring Conference May 20-23 at the IP Casino Resort & Spa in Biloxi, MS.

The non-profit International Network of Golf, the industry’s only media-based networking organization, conducts this annual gathering of media and golf companies and leaders. ING is “where the media and golf industry connect.”

Anyone in the golf industry and media is invited to join ING and attend the conference. Call 407-328-0500 for details.

PGA Professionals receive discounted fees when they register for the conference, and will earn up to 17 PGA Education Credits based on the number of events they attend. PGA Professionals’ registration form can be found at www.inggolf.com under Spring Conference.

PGA Professionals will join other attendees in all elements on the ING Spring Conference schedule packed with networking, educational and golf events designed to help all attendees enhance their standing in the golf industry. Highlights include:

  • APPOINTMENT SHOW: The ING One-On-One Appointment Show was created to place an emphasis on business relations between the media and golf companies, resorts, destinations and entrepreneurs. Participating companies set up tabletop displays and conduct private meetings held every 15 minutes. Media members use the time to gather story material, do interviews and nurture relationships.
  • DEMO LAB: The ING Demo Lab will take place on Monday morning at Shell Landing Golf Club. Companies with golf equipment and training aids set up on the range and putting green where attendees try the products first hand.
  • EDUCATION: Sessions include Marketing & PR, Social Media Marketing and more. Also, ING TALKS, structured like Ted Talks, returns with four sessions.
  • GOLF: The World Amateur Golfers Championship, USA National Qualifier will take place Monday on the Davis Love-designed Shell Landing Golf Club. This individual stroke play net competition will be divided into five flights. Winners of those flights will earn complimentary entry and accommodations in the World Amateur Golfers Championship, USA National Championship Aug. 2-4 at the Hollywood Casino in Bay St. Louis, MS. In recent years, ING Qualifiers John Duval and Jim Smith have won their flights in the National Championship and went on to represent the USA in the World Championship.

Also, the 11th Annual Durland Cup team scramble will take place The Oaks Golf Club on Wednesday.

  • NETWORKING: Several networking sessions are planned, including the Opening Night Welcome Reception and the Tuesday Night Banquet.

To register for the ING Conference, or to find out more about ING, visit www.inggolf.com, or call 407-328-0500.

One Publication, One Product Will Be Honored In ING SprING Conference Awards ‘Best’ Program

One publication and one product will be honored in the ING Conference Best awards program at the 28th Annual ING Spring Conference May 20-23 at the IP Casino Resort & Spa in Biloxi, MS.

The non-profit International Network of Golf, the industry’s only media-based networking organization, conducts this annual gathering of media and golf companies and leaders. ING is “where the media and golf industry connect.”

Anyone in the golf industry and media is invited to join ING and attend the conference. Call 407-328-0500 for details.

The “ING Conference Best” awards will recognize one issue of a publication and one golf product or service among those on display at the ING Spring Conference.

The golf publication rules are:

  1. Publication SHOULD NOT be judged on size, quality of paper, circulation, or the number of times it is published.
  2. Publication SHOULD be judged on
    1. How it utilized the available space;
    2. Amount of information, entertainment delivered to the reader;
    3. Quality of articles, photography, graphics;
    4. Creativity of its “departments” or regular features;
    5. The attractiveness of the cover;
    6. Overall enjoyment and satisfaction from reading or browsing the publication.
  3. Any publication that has a representative registered for the ING Spring Conference and which has published continually for at least one full year prior to the conference is eligible.
  4. Publishers should bring ONE issue to enter in the competition.
  5. Attendees will have up to four days to study the entries before voting. Winner will be announced the final night of the conference.

The golf product/service rules are:

  1. Any product or service, shown at the ING Conference.
  2. Company must be in attendance at the ING Spring Conference at a minimum of Appointment Show level to be eligible.
  3. Attendees will study the entries during the One-On-One Appointment Show and/or the Demo Lab. Winner will be announced the final night of the conference.

Winners form the 2017 ING Spring Conference were: Publication – Golfstyles; Product: (tie) – High Heat fairway metalwoods & Oska Pulse.

The ING Spring Conference schedule is packed with networking, educational and golf events designed to help all attendees enhance their standing in the golf industry. Highlights include:

  • APPOINTMENT SHOW: The ING One-On-One Appointment Show was created to place an emphasis on business relations between the media and golf companies, resorts, destinations and entrepreneurs. Participating companies set up tabletop displays and conduct private meetings held every 15 minutes. Media members use the time to gather story material, do interviews and nurture relationships.

DEMO LAB: The ING Demo Lab will take place on Monday morning at Shell Landing Golf Club. Companies with golf equipment and training aids set up on the range and putting green where attendees try the products first hand.

  • EDUCATION: Sessions include Marketing & PR, Social Media Marketing and more. Also, ING TALKS, structured like Ted Talks, returns with four sessions.
  • GOLF: The World Amateur Golfers Championship, USA National Qualifier will take place Monday on the Davis Love-designed Shell Landing Golf Club. This individual stroke play net competition will be divided into five flights. Winners of those flights will earn complimentary entry and accommodations in the World Amateur Golfers Championship, USA National Championship Aug. 2-4 at the Hollywood Casino in Bay St. Louis, MS. In recent years, ING Qualifiers John Duval and Jim Smith have won their flights in the National Championship and went on to represent the USA in the World Championship.

Also, the 11th Annual Durland Cup team scramble will take place The Oaks Golf Club on Wednesday.

  • NETWORKING: Several networking sessions are planned, including the Opening Night Welcome Reception and the Tuesday Night Banquet.

To register for the ING Conference, or to find out more about ING, visit www.inggolf.com, or call 407-328-0500.

Media Row A Key Element Of One-On-One Appointment Show At ING SprING Conference

Do you have a golf radio show, podcast or TV show? Then ING has a tremendous opportunity for you to meet new prospects for interviews and partnerships.

Media Row returns this year as part of golf’s most unique networking session, the ING One-On-One Appointment Show at the 28th Annual ING Spring Conference May 20-23 at the IP Casino Resort & Spa in Biloxi, MS,

The non-profit International Network of Golf, the industry’s only media-based networking organization, conducts this annual gathering of media and golf companies and leaders. ING is “where the media and golf industry connect.”

Anyone in the golf industry and media is invited to join ING and attend the conference. Call 407-328-0500 for details.

Media Row consists of golf shows that receive a display table in the very popular ING One-On-One Appointment Show. Shows set up their recording equipment at the table, and every 15 minutes a new company representative comes to the table to be interviewed for a feature that will be used during a future airing of the show. It is also a chance to meet prospective partners and sponsors.

There is space for up to six shows in this year’s Media Row. The first show to claim a spot is the Myrtle Beach Golf Channel, produced by iNet Golf. Interviews will be streamed live on the TV channel during the One-On-One Appointment Show.

Nearly everyone at the conference can benefit from participation in the ING One-On-One Appointment Show, which will be held on Tuesday at this year’s conference. It was created to place an emphasis on business relations between the media and golf companies, resorts, destinations and entrepreneurs.

Another key element of the conference for exhibiting companies is the Demo Lab on Monday morning at Shell Landing Golf Club. Companies with golf equipment and training aids set up on the range and putting green where attendees try the products first hand.

The conference will feature a full schedule of networking and educational events, along with the Appointment Show and Demo Lab:

  • EDUCATION: Sessions include Marketing & PR, Social Media Marketing and more.
  • GOLF: The World Amateur Golfers Championship, USA National Qualifier will take place Monday on the Davis Love-designed Shell Landing Golf Club. This individual stroke play net competition will be divided into five flights. Winners of those flights will earn complimentary entry and accommodations in the World Amateur Golfers Championship, USA National Championship Aug. 2-4 at the Hollywood Casino in Bay St. Louis, MS. In recent years, ING Qualifiers John Duval and Jim Smith have won their flights in the National Championship and went on to represent the USA in the World Championship.

Also, the 11th Annual Durland Cup team scramble will take place The Oaks Golf Club on Wednesday.

  • NETWORKING: Several networking sessions are planned, including the Opening Night Welcome Reception and the Tuesday Night Banquet.

To register for the ING Conference, or to find out more about ING, visit www.inggolf.com, or call 407-328-0500.

ING SprING Conference’s Demo Lab Gives Media A Chance To Test New Golf Products First-Hand

Attendees at the 28th Annual ING Spring Conference will have the opportunity to test the latest and greatest golf clubs, putters and training products from manufacturers large and small during the popular ING Demo Lab.

The Demo Lab will be one of the highlights at the 2018 ING Spring Conference May 20-23 at the IP Casino Resort & Spa in Biloxi, MS.

The non-profit International Network of Golf, the industry’s only media-based networking organization, conducts this annual gathering of media and golf companies and leaders. ING is “where the media and golf industry connect.”

Anyone in the golf industry and media is invited to join ING and attend the conference. Call 407-328-0500 or visit www.inggolf.com for details.

Companies with golf clubs, putters, training aids and instructional programs get space on the range and putting green to display product. Attendees, including dozens of golf writers, broadcasters and editors from media outlets across America come through the Lab to capture first-hand knowledge of the equipment. The Demo Lab is scheduled for Monday morning May 21 at Shell Landing Golf Club, and will include breakfast.

The ING Spring Conference schedule is packed with networking, educational and golf events designed to help all attendees enhance their standing in the golf industry. Highlights include:

  • APPOINTMENT SHOW: The ING One-On-One Appointment Show was created to place an emphasis on business relations between the media and golf companies, resorts, destinations and entrepreneurs. Participating companies set up tabletop displays and conduct private meetings held every 15 minutes. Media members use the time to gather story material, do interviews and nurture relationships.
  • EDUCATION: Sessions include Marketing & PR, Social Media Marketing and more. Also, ING TALKS, structured like Ted Talks, returns with four sessions.
  • GOLF: The World Amateur Golfers Championship, USA National Qualifier will take place Monday on the Davis Love-designed Shell Landing Golf Club. This individual stroke play net competition will be divided into five flights. Winners of those flights will earn complimentary entry and accommodations in the World Amateur Golfers Championship, USA National Championship Aug. 2-4 at the Hollywood Casino in Bay St. Louis, MS. In recent years, ING Qualifiers John Duval and Jim Smith have won their flights in the National Championship and went on to represent the USA in the World Championship.

Also, the 11th Annual Durland Cup team scramble will take place The Oaks Golf Club on Wednesday.

  • NETWORKING: Several networking sessions are planned, including the Opening Night Welcome Reception and the Tuesday Night Banquet.

To register for the ING Conference, or to find out more about ING, visit www.inggolf.com, or call 407-328-0500.

Three More Companies Commit As Exhibitors For ING SprING Conference

Three more companies have committed to exhibit in the 28th Annual ING Spring Conference May 20-23 at the IP Casino Resort & Spa in Biloxi, MS.

The non-profit International Network of Golf, the industry’s only media-based networking organization, conducts this annual gathering of media and golf companies and leaders. ING is “where the media and golf industry connect.”

Anyone in the golf industry and media is invited to join ING and attend the conference. Call 407-328-0500 for details.

CHASE54, for the fourth straight year, will provide gift shirts and staff clothing for the ING Spring Conference. CHASE54 is golf apparel designed to push the limits of what’s considered possible: In fit. In feel. In fashion and performance. The garments are made to shatter expectations of what golf apparel can be, both on and off the course. With over 30 years of manufacturing experience, CHASE54 strives for unprecedented excellence in each and every piece of clothing made. This passion and dedication can be found in every precise stitch and unique feature of each and every garment.

VISIT MISSISSIPPI GULF COAST is the official host of this year’s conference. Tucked away between New Orleans and Mobile there’s 62 miles of scenic coastline just waiting for you to discover. A little slice of southern coastal heaven, where waters are nice and calm thanks to our barrier islands. A place where you can paddle, swim and drift the day away. Great golf is abundant, with legendary designers like Jack Nicklaus, Arnold Palmer, Davis Love III, Mark McCumber, Jerry Pate, and Tom Fazio doing some of their best work there. Outstanding casino hotels like the IP Casino provide first-class lodging, gaming and nightlife.

WORLD AMATEUR GOLFERS CHAMPIONSHIP USA will again conduct an ING Qualifier for its National Championship, which is set for Hollywood Casino in Bay St. Louis, MS in August. The ING National Qualifier will take place on the Shell Landing Golf Club on Monday, May 21. WAGC is a global amateur golf competition where golfers of all skill levels compete to make their way to the World Finals, which will be held in Malaysia Oct. 20-27. Team USA will also be represented in Johor, Malaysia with the winners from five (handicap flighted) divisions. Players will compete in regional tournaments and five majors to make it to the Team USA National Championship in August. Competition at the National Championship will determine who will receive an all-expense paid berth to the World Finals.

The ING Spring Conference schedule is packed with networking, educational and golf events designed to help all attendees enhance their standing in the golf industry. Highlights include:

  • APPOINTMENT SHOW: The ING One-On-One Appointment Show was created to place an emphasis on business relations between the media and golf companies, resorts, destinations and entrepreneurs. Participating companies set up tabletop displays and conduct private meetings held every 15 minutes. Media members use the time to gather story material, do interviews and nurture relationships.

• DEMO LAB: The ING Demo Lab will take place on Monday morning at Shell Landing Golf Club. Companies with golf equipment and training aids set up on the range and putting green where attendees try the products first hand.

  • EDUCATION: Sessions include Marketing & PR, Social Media Marketing and more. Also, ING TALKS, structured like Ted Talks, returns with four sessions.
  • GOLF: The World Amateur Golfers Championship, USA National Qualifier will take place Monday on the Davis Love-designed Shell Landing Golf Club. This individual stroke play net competition will be divided into five flights. Winners of those flights will earn complimentary entry and accommodations in the World Amateur Golfers Championship, USA National Championship Aug. 2-4 at the Hollywood Casino in Bay St. Louis, MS. In recent years, ING Qualifiers John Duval and Jim Smith have won their flights in the National Championship and went on to represent the USA in the World Championship.

Also, the 11th Annual Durland Cup team scramble will take place The Oaks Golf Club on Wednesday.

  • NETWORKING: Several networking sessions are planned, including the Opening Night Welcome Reception and the Tuesday Night Banquet.

One-On-One Appointment Show Is NetworkING At Its’ Best At ING SprING Conference

At most conferences where networking is the ultimate goal, attendees are brought together in one room and left on their own to meet and exchange business cards.

The One-On-One Appointment Show at the ING Spring Conference takes it a step further, arranging a series of 15-minute, pre-scheduled meetings between people who can help each other grow in the golf industry.

The One-On-One Appointment Show will be one of the highlights at the 28th Annual ING Spring Conference May 20-23 at the IP Casino Resort & Spa in Biloxi, MS. Anyone in the golf industry and media is invited to join ING and attend the conference.

Nearly everyone at the conference can benefit from participation in the ING One-On-One Appointment Show, which will be held on Tuesday at this year’s conference. It was created to place an emphasis on business relations between the media and golf companies, resorts, destinations and entrepreneurs.

Participating companies set up tabletop displays and conduct private meetings held every 15 minutes, for nearly six hours.

The exhibitor and the visiting media member or business attendee share the time, with the goal being to create win-win programs. At the very least, a business relationship is established or nurtured.

It is also a perfect time for writers to gather story material and TV/Radio broadcasters to do interviews. Several golf radio shows will take part in Radio Row during the Appointment Show. Each show will set up a table, and exhibitors will be brought to the table to do recorded radio interviews for future airings.

The ING staff gathers all meeting requests ahead of the conference and makes appropriate matches for the appointments. The entire schedule is determined and published prior to the show to allow for adequate planning time.

Another key element of the conference for exhibiting companies is the Demo Lab on Monday morning at Shell Landing Golf Club. Companies with golf equipment and training aids set up on the range and putting green where attendees try the products first hand.

The conference will feature a full schedule of networking and educational events, along with the Appointment Show and Demo Lab:

  • EDUCATION: Sessions include Marketing & PR, Social Media Marketing and more.
  • GOLF: The World Amateur Golfers Championship, USA National Qualifier will take place Monday on the Davis Love-designed Shell Landing Golf Club. This individual stroke play net competition will be divided into five flights. Winners of those flights will earn complimentary entry and accommodations in the World Amateur Golfers Championship, USA National Championship Aug. 2-4 at the Hollywood Casino in Bay St. Louis, MS. In recent years, ING Qualifiers John Duval and Jim Smith have won their flights in the National Championship and went on to represent the USA in the World Championship.

Also, the 11th Annual Durland Cup team scramble will take place The Oaks Golf Club on Wednesday.

  • NETWORKING: Several networking sessions are planned, including the Opening Night Welcome Reception and the Tuesday Night Banquet.

To register for the ING Conference, or to find out more about ING, visit www.inggolf.com, or call 407-328-0500.

ING SprING Conference RequestING Speakers For Unique ING Talks Concept

The International Network of Golf is bringing back its speaking concept called ING Talks at its 28th Annual ING Spring Conference May 20-23 at the IP Casino Resort & Spa in Biloxi, MS, and is looking for folks who have a non-commercial message to deliver.

The ING Spring Conference is the annual gathering of golf media and industry executives, and is conducted by the non-profit, media-based International Network of Golf. Anyone in the golf industry or media is eligible to attend.

 

ING Talks is structured similarly to TED, a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks of 18

minutes or less. But ING Talks has a narrower focus on subject matter. The objective is to provide conference attendees (media and industry leaders) with helpful information they can utilize in their own businesses and careers.

That is the true essence of ING, whose members come together to help each other flourish in the golf industry. ING is about information sharing, education, product exposure and relationship building.

What ING Talks is NOT, is a commercial for products or services. While speakers can selectively use examples of their own company, service or product to make their point, they can’t use the time as a sales pitch. There are other elements of the conference built for that.

To request a Proposal Worksheet so you can submit your idea for ING Talks, click on the previous link, email mike@jamisongolf.com, or call 407-328-0500. Proposal deadline is March 2.

The ING Conference Assistance Committee and ING Staff will review the proposals and determine who will present at this year’s Conference. It is required that all ING Talks Presenters be registered attendees at the conference.

If your topic is chosen, you will have up to 15 minutes during Wednesday educational sessions at the conference, to deliver your ING Talks message. Following your talk attendees will be asked to complete evaluation forms that will provide feedback to you.

Along with the new ING Talks concept, the conference will feature a full schedule of networking and educational events, including the popular One-On-One Appointment Show, where exhibitors conduct a series of 15-minute meetings with media members and attendees of their choice. Also on the schedule:

  • DEMO LAB: This is a wonderful opportunity for attendees to test the latest golf equipment and training aids on the practice range and green.
  • EDUCATION: Sessions include Marketing & PR, Social Media Marketing and more.
  • GOLF: The World Amateur Golfers Championship, USA National Qualifier will take place Monday on the Davis Love-designed Shell Landing Golf Club. This individual stroke play net competition will be divided into five flights. Winners of those flights will earn complimentary entry and accommodations in the World Amateur Golfers Championship, USA National Championship Aug. 2-4 at the Hollywood Casino in Bay St. Louis, MS. In recent years, ING Qualifiers John Duval and Jim Smith have won their flights in the National Championship and went on to represent the USA in the World Championship.

Also, the 11th Annual Durland Cup team scramble will take place The Oaks Golf Club on Wednesday.

  • NETWORKING: Several networking sessions are planned, including the Opening Night Welcome Reception and the Tuesday Night Banquet.

To register for the ING Conference, or to find out more about ING, visit www.inggolf.com, or call 407-328-0500.

ING Golf