Orlando-Area Social Media Expert To Conduct MarketING Workshop at 25th Anniversary ING SprING Conference

Dawn Raquel Jensen, a noted Social Media Business Catalyst, will conduct a Social Media Marketing workshop at the 25th Anniversary ING Spring Conference.Dawn Jensen

The conference is scheduled for May 31-June 3 at beautiful and historic Mission Inn Resort in Howey-in-the-Hills, FL. Jensen’s workshop, entitled “Digital Field of Dreams,” is scheduled for Wednesday afternoon June 3.

The non-profit International Network of Golf will conduct this annual gathering of media and golf industry companies and leaders. ING is where “media connects with the golf industry.”

Everyone in the golf industry and media is invited to attend the conference and address the key issue of growing the game of golf. Visit www.inggolf.com for information and registration forms.

A sought-after international speaker and trainer, Jensen is known for her strategic and creative approach to Social Media. She brings over 20 years of technology training, public relations, journalism and marketing experience to the conference.

She founded of Virtual Options Coaching & Training. As the trainer’s trainer, Jensen’s work practice involved training academics and librarians for the past 11 years and specialized in Social Media and digital marketing since 2007. Through her unique skill set along with her practical, hands-on technical knowledge, Jensen has been advising industry leaders on building a sustained online presence and creating easy-actionable steps on how they can include their Social Media in more of their marketing efforts.

Her workshop for ING will provide seven tips to creating presence, platforms and profit with Social Media. For more information on Dawn Jensen, visit https://about.me/Dawnjensen.

The ING Spring Conference will feature a full schedule of networking and educational events.

• The ever-popular One-On-One Appointment Show, where exhibitors will have pre-scheduled, 20-minute private meetings with media and attendees of their choice;

• The Demo Lab, where manufacturers will display their latest clubs and training aids for attendees to test first-hand. Trick shot artist will kick off the Demo Lab with an exhibition;

• Educational seminars and workshops: Subjects include Marketing & PR; Social Media Marketing; Player Development and Team Motivation among others, including the Winters workshop.

• The 25th Anniversary Reunion Dinner. Former ING members are invited to attend the Tuesday night awards dinner and play in the Durland Cup on Wednesday morning. Among the awards being presented at the dinner is the Dennis Walters Courage Award, presented to someone who has overcome great odds to contribute to the game of golf.

• The WAGT National Qualifier. This individual stroke play net competition will be divided into five flights. Winners of those flights will earn complimentary entry and accommodations in the World Amateur Golfers Tour National Championship Sept. 24-26 at Shawnee Inn & Resort.

• Plus, the many networking sessions that ING is famous for.

To register for the ING Conference, or to find out more about ING, visit www.inggolf.com, or call 407-328-0500.

 

 

 

 

Strategic Solutions International to Conduct Two Workshops at 25th Anniversary ING SprING Conference

Two executives from Strategic Solutions International will conduct motivational and self-improvement workshops on the course and in the classroom at the 25th Anniversary ING Spring Conference, scheduled for May 31-June 3 at beautiful and historic Mission Inn Resort in Howey-in-the-Hills, FL.

The non-profit International Network of Golf will conduct this annual gathering of media and golf industry companies and leaders. ING is where “media connects with the golf industry.”

Everyone in the golf industry and media is invited to attend the conference and address the key issue of growing the game of golf. Visit www.inggolf.com for information and registration forms.

 

Connie Charles, founder and CEO of Strategic Solutions International Inc., has specialized in helping organizations meet their objectives through improvement of the way they motivate, manage and educate their people. She has overseen the domestic and international growth of SSI, which has a client base that has included Aramark, PNC Bank, DuPont, Lockheed Martin, Visa, J.P. Morgan, Coca-Cola, Bank of America, First Data Corp, Boeing, Accenture, L3 Communications, Schlumberger, Hewlitt Packard and State Farm Insurance.

Connie Charles

Connie’s most recent accomplishment is the development of a new web based collaboration tool      called imapMyTeam®.  This interactive site connects people on a team with insights about how to  build strong relationships, the foundation for success of any team.  Organizations now have a fast,  low cost method to take teams to the next level of performance.  Connie used imapMyTeam to connect an organization of more than 1,000 people on a high stakes program with a $25B revenue target.

 In 1993, Connie developed a unique approach to helping business people improve their performance by using the golf course as a classroom. The principles that help a person play a better round of golf are some of the same ones that apply to business improvement. This has helped differentiate SSI from other consulting firms and enabled Connie and her team to gain access to corporate executives who play golf.  She has turned the golf course into a classroom for business executives and their teams. Most recently, she has turned this into a software application called imapMyGolf, which has been piloted with the SW section of the PGA as well as with many golf professionals who have given it rave reviews as a leading edge tool for managing your game.

 

 

 

DaveBiz

Dave Bisbee, a consultant with SSI, is the Director of Golf Operations at Seven Canyons Golf Club in Arizona. He has worked with many Fortune 1000 companies such as Hewlett Packard, Merrill Lynch, and IBM to design and deliver programs that improve customer relations, inspire individual organizational change, and to motivate teams to respond successfully in an ever changing business environment.

 

As a performance consultant he is known for his ability to assess results relative to goals, facilitate changes that lead to success, and to develop the personal competencies that put individuals in control of their destinies. Most recently his development role in creating imapMyGolf—a personalized self-management tool—is rewriting golf coaching.

 

Prior to the conference, registered attendees will receive surveys from SSI. After they have completed and returned the surveys, Charles and Bisbee will use the data to create workshops customized for the ING Spring Conference.

 

For more information on SSI and imapMyTeam and imapMyTeam, visit http://ssizone.com/web/index.php.

 

The ING Spring Conference will feature a full schedule of networking and educational events.

 

• The ever-popular One-On-One Appointment Show, where exhibitors will have pre-scheduled, 20-minute private meetings with media and attendees of their choice;

• The Demo Lab, where manufacturers will display their latest clubs and training aids for attendees to test first-hand. Trick shot artist will kick off the Demo Lab with an exhibition;

• Educational seminars and workshops: Subjects include Marketing & PR; Social Media Marketing; State of the Industry and Player Development, among others, including the SSI workshops.

• The 25th Anniversary Reunion Dinner. Former ING members are invited to attend the Tuesday night awards dinner and play in the Durland Cup on Wednesday morning. Among the awards being presented at the dinner is the Dennis Walters Courage Award, presented to someone who has overcome great odds to contribute to the game of golf.

• The WAGT National Qualifier. This individual stroke play net competition will be divided into five flights. Winners of those flights will earn complimentary entry and accommodations in the World Amateur Golfers Tour National Championship Sept. 24-26 at Shawnee Inn & Resort.

• Plus, the many networking sessions that ING is famous for.

 

Michael Whan, Exotics CB Pro, Alphard Duo Bag Among ING Industry Honors Winners

LPGA Tour Commissioner Michael Whan, Tour Edge Exotics’ CB Pro Fairway Woods and the Alphard Golf Duo Cart Bag were among the winners in the 22nd edition of the ING Industry Honors, announced at the PGA Merchandise Show.

Called by many the “Academy Awards of the Golf Industry,” the ING Industry Honors program recognizes outstanding achievement in the golf business. The non-profit, media-based networking organization International Network of Golf conducts the awards program. Master of Ceremonies was former LPGA Tour star Jan Stephenson.

Tournament Service category

Tournament Service category

IH-Bridge

TV Commercial Series category

Nominees in a dozen categories are submitted throughout the year from anyone in the golf industry. Sub-committees that include experts in each category then trim the entries to the top three in each category. ING members then vote electronically to determine the winners, who are announced and recognized at the Industry Honors Presentation Press Conference. Holly Geoghegan of Golf Marketing Services is the committee chair.

During Whan’s five-year tenure as LPGA Commissioner, the schedule has grown from 23 to 33 events, TV coverage has climbed to over 400 hours with ratings soaring, and purses have broken through the $60 million level.

The Tour Edge Exotic’s CB Pro fairways woods feature the unique Slip Stream sole, resembling ribbons or waves. The Slip Stream sole glides through turf dramatically minimizing contact for maximum speed through impact.

The Alphard Golf Duo Cart DX is an all-in-one pushcart and golf bag combination that fits easily in the trunk of your car, and takes just seconds to set up. The Duo Cart features four large wheels that can be removed from the anodized aluminum frame in just seconds and converted into a cart bag.

In a new category this year, Digital Marketing, Golfweek’s Under Armour campaign took top honors.

A complete list of winners is below. The presentation took place Thursday in the ING Hospitality Room, and was sponsored by PGA Golf Exhibitions. For more information, visit www.inggolf.com.

WINNERS & NOMINEES – 2014 ING INDUSTRY HONORS

BUSINESS ACHIEVEMENT

            Winner: Michael Whan, Commissioner, LPGA Tour

Also Nominated: Chip Brewer, CEO, Callaway; Joe Gibbs & Arnold Palmer, Founders, The Golf Channel

DIGITAL MARKETING

            Winner: Golfweek

Also Nominated: Golf Coast Magazine; Golf Pup Media

GOLF COURSE DESIGN

            Winner: Notah Begay/Ty Butler for Sewailo Golf Club

Also Nominated: Tom Doak for Dismal River GC; David MacLay Kidd for Gable Sands

PLAYER DEVELOPMENT

            Winner: Drive, Chip & Putt

Also Nominated: Freedom Golf Association; PGA Junior League Golf

PRINT ADVERTISEMENT – Products & Services

            Winner: Cobra Bio Cell Drivers – “Meet Your Match”

Also Nominated: Trojan Battery Company – “No Boundaries”; Winn Grips – “X Marks The Spot”

PRINT ADVERTISEMENT – Travel & Real Estate

            Winner: Casa De Campo – “This Course Chooses Its Golfers”

Also Nominated: The Broadmoor – “Welcome To 3,000 Magnificent Acres”; Edgewood Tahoe – “Authentic. Relaxed. Inspiring.”

PRODUCT INGENUITY – Emerging Companies

            Winner: Alphard Golf Duo Cart Bag

Also Nominated: GAME GOLF; OnCore Golf Ball

PRODUCT INGENUITY – Market Leading Companies

            Winner: Tour Edge Exotics CB Pro Fairway Woods

Also Nominated: Bridgestone True Balance Putter; SuperStroke Putter Grips

PUBLIC RELATIONS/PROMOTIONS

            Winner: TaylorMade Golf’s Distance For All Campaign

Also Nominated: Bionic Gloves’ PGA Championship Media Event; Callaway Golf’s Big Big Bertha Payday

TOURNAMENT SERVICE

            Winner: Wegmans LPGA Championship

Also Nominated: The Legends Tour; World Golfers Championship

TV INDIVIDUAL COMMERCIAL

            Winner: Aflac – “Bad Golfer”

Also Nominated: PGATour.com – “Off The Chain”; TaylorMade Golf – “Power In Numbers”

TV COMMERCIAL SERIES

            Winner: Bridgestone Golf – “Made In America”

Also Nominated: FedEx Cup – “These Guys Are Good”; LPGA Tour – “See Why It’s Different Out Here”

 

Winners Announced In Thirteen Categories Of The 22nd Annual ING Media Awards

Winners in 13 categories were announced in the 22nd Annual ING Media Awards program at the PGA Merchandise Show.MA-GVS

A total of 41 First-Place and Outstanding Achiever awards were announced at the presentation press conference conducted in ClubING at the PGA Show. Total entries increased again for the fourth straight year.

The program was followed by a cocktail party honoring former ING President and golf wriyer Jack O’Leary, who passed away in October. Media Awards sponsors this year were Free Golf Forum Magazines, Bridgestone Golf, Zero Friction Golf and PGA Golf Exhibitions.

For the second straight year, the top TV show went to Chicago District Golfer TV and producer Dave Lockhart. For the second time in three years, John Patrick’s Augusta Golf Show was named the top radio show. The best publication went to The Pinehurst Pilot’s Open Daily, featuring final round coverage of the U.S. Open.

There were several multiple award winners (either First Place or Outstanding Achiever), including Gary Van Sickle, John Steinbreder, Kevin Kane, Tony Dear, Jeff Neuman, Ken MacLeod, Tony Leodora and Eric Hart.

MA-ETWinners and Outstanding Achievers are determined by an independent panel of three judges in each category.  Judges use a point system with several criteria. Determinations are made by judges when possible without knowledge of the person responsible for the work, or of the other judges in the category. The number of Outstanding Achievers in a category is determined by total entries and scoring range in the category.

Each category is coordinated by a category chairperson, who is responsible for securing the three judges. Media Awards Committee chair is Cody Law of Golf Mesquite Nevada.

For more information, visit www.inggolf.com.

 

COMPLETE LIST OF WINNERS AND OUTSTANDING ACHIEVERS

 

BOOK AUTHOR  

1st Place: Scott McPherson (“The Royal And Ancient Golf Clubs Of St. Andrews”)

Outstanding Achievers: Brian Crowell (“Idiot’s Guide To Golf”); EWGA (“Teeing Up For Success”); Blaine Newnham, Tom Cade (“AmeriMA-Bookca’s St. Andrews”).

 

BUSINESS WRITING

1st Place: John Steinbreder, Global Golf Post (“The Saga Of Ferry Point”).

Outstanding Achievers: Tony Dear, Cybergolf.com (“A PGA Show Of Consequence”); Tony Leodora, Golf Styles Magazine (“Surviving And Thriving – How 3 Courses Stayed Ahead Of The Economy”).

 

COMPETITION WRITING

1st Place: Gary Van Sickle, Golf.com (“How To Lose A PGA Championship”)

Outstanding Achievers: Tony Dear, Cybergolf.com (“One For The Show, Two For The Money”); Mike Kern, Philadelphia Daily News (“Break Out Bubbaly”).

 

EQUIPMENT & APPAREL WRITING 

1st Place: Ed Travis, Golf Oklahoma (“Putters Through History”).

Outstanding Achiever: Bob Oliver, GolfBucksCounty.com (“Golf’s Future Might Be Non-Conforming”).

 

OPINION/EDITORIAL  MA-KK

1st Place: Kevin Kane, Virginia  Golf Report (“Formula For Success”).

Outstanding Achievers: Eric N. Hart, GolfGetaways Magazine (“Golfers And Sons”); Jay Mottola, The Met Golfer (“Looking To Golf’s Future”); Jeff Neuman, The Met Golfer (“Protecting Par? Not From Me”); Jon Rizzi, Colorado Avid Golfer (“Is This How We Roll?”).

 

PHOTOGRAPHY 

1st Place: Joann Dost, The Pilot’s Open Daily (“Yes Wie Can!”).

Outstanding Achiever: Brian Oar, GolfGetaways Magazine (“Water Everywhere”).

 

PROFILE WRITING 

1st Place: Gary Van Sickle, Memorial Tournament Magazine (“Matt Kuchar’s Golfing Journey”).

Outstanding Achievers: Kevin Kane, Virginia Golf Report (“Bring It On”); Ken MacLeod, Golf Oklahoma (“Friends”); Jeff Neuman, The Met Golfer (“Home Stretch”); Gary Van Sickle, Golf.Com (“Family Comes First For Steve Stricker”).

 

PUBLICATIONS

1st Place: The Pilot Open Daily: Wunderbar, June, 2014 (David Woronoff, Publisher)

Outstanding Achievers: Colorado Avid Golfer, Fall, 2014 (Jon Rizzi, Editor); Golf Getaways, September, 2014 (Vic Williams, Editor); Golf Oklahoma, April/May 2014 (Ken MacLeod, Publisher); The Met Golfer, August/September 2014 (Jeff Neuman, Editor).

 

RADIO SHOW  MA-JP

1st Place: The Augusta Golf Show, With John Patrick, in 11 markets across the Southeast.

Outstanding Achievers: Back9Boys Golf Show, Rich Styles Host, Coastal ESPN; Golf Connections, with Mitch Laurance, TheGolfDirector.com.

 

RADIO SEGMENT 

1st Place: Chuck Garbedian, ESPN Milwaukee (“Jamie Diaz Interview”).

Outstanding Achiever: Holly Geoghegan, The Golf Insiders, Clear Channel Orlando (“Damon Hack Interview”); Tony Leodora & Eddie Ciazzo, Golf Talk Live, Philadelphia (“Tom Fazio Interview”).

 

TRAVEL WRITINGMA-JN

1st Place: Jeff Neuman, The Met Golfer (“Nebraska”).

Outstanding Achievers: Darin Bunch, GolfGetaways (“The Spirit Of The Game”); Eric N. Hart, GolfGetaways (“Branson’s Show And Tell”); Jeff Ritter, Golf Magazine (“The Mexican Golf Course That Survived The Drug War”); John Steinbreder, Global Golf Post (“Emerald Pilgrimage”).

 

TELEVISION SHOW 

1st Place: Dave Lockhart, Chicago District Golfer TV (“September Show”).

 

TELEVISION SEGMENT  MA-TL

1st Place: Tony Leodora, Traveling Golfer Show (“Annie’s Revenge”).

 

 

 

 

 

Larry Durland, ING charter member, passes away

It is with a heavy heart that we send this announcement to you. We will be adding a name to the Memorial Tribute to Jack O’Leary next Wednesday, 5:15 pm in ClubING Room 309A at the PGA Merchandise Show.

ING charter member Larry Durland passed away Tuesday at the age of 93. His daughter Marti Ramsey indicated that Larry, who had been battling a bladder infection for a few months, had trouble breathing late last week. He made two trips to the hospital over the weekend, and passed yesterday.

No funeral arrangements are being made at this point. There will be a memorial sometime in March, and ING will have a tribute following the Durland Cup competition at this year’s 25th ING Spring Conference May 31-June 3 at Mission Inn Resort.

Larry, a military man and a sports writer, was a devoted husband to Vivian, father and ING member. He gave 100 percent to all of his endeavors, including serving as the longtime golf committee chair and advisory member for ING.

We will greatly miss Larry’s smiling face and friendly presence at future ING gatherings, but he will be there in spirit.

 

Durland Durland Cup Winners

Final Ballot Announced For 22nd Annual ING Industry Honors

Hundreds Of Nominees Trimmed To Three In Each Of 12 Categories For Voting By ING Members; Presentation To Be Made January 22 At PGA Show

 

LAKE MARY, FL (Jan. 7, 2015) – Hundreds of nominations from across the golf industry have been trimmed to three nominees in each category in the 22nd Annual ING Industry Honors awards program. Called by some the “Academy Awards of the golf industry,” the ING Industry Honors program is conducted by the non-profit International Network Of Golf to recognize outstanding achievement in the golf business.

 

Winners in a dozen categories is decided by a vote of the ING membership and announced at the Industry Honors Presentation Press Conference January 22, 2015, at 12:30 p.m. at the PGA Merchandise Show in ClubING, Room 309. LPGA legend Jan Stephenson will be the master of ceremonies.

 

The International Network Of Golf is a non-profit, media-based networking organization whose mission is to enhance and promote communication and education in golf. Membership is open to anyone in the golf industry, related industries and media. ING is where media and the golf industry connect.

 

Sub-committees in each category reviewed nominations that were taken from anyone in the golf industry, and by private vote trimmed the entries to the top three in each category. All nominees will be recognized at the presentation.

 

ING exists to bring golf media together with representatives from all walks of the golf industry to discuss issues, exchange information and improve communication. The group conducts the 25th Anniversary ING Spring Conference May 31-June 3 at the beautiful and renovated Mission Inn Resort in Howey-in-the-Hills, FL. Educational seminars, product testing, an appointment show, the 25thAnniversary Reunion Dinner and networking opportunities highlight schedule.

 

The next gathering for ING is at the PGA Merchandise Show in Orlando Jan. 21-23. ClubING (Room 309) will be open all day for members and their guests, with morning coffee, Happy Hour cocktail parties with celebrity guests, presentations and prizes.

 

For more information regarding ING, call 407-328-0500 or visit www.inggof.com.

 

2014 ING Industry Honors

 

FINAL BALLOT

 

 

BUSINESS ACHIEVEMENT

 

Chip Brewer, President and CEO, Callaway Golf – Oliver “Chip” Brewer became chief executive officer at Callaway Golf in March 2012.  Brewer had previously served as president and CEO of Adams Golf for 10 years.  Brewer, a self-proclaimed “product geek”, rapidly transformed Callaway’s product line within months, making sweeping changes in engineering, manufacturing and quality control. With the return of the Big Bertha brand and other product innovations that quickly grew marketshare, Callaway’s turnaround is now well underway. In Oct 2014, the company reported for the first nine months of the year a 5% increase in net sales driven by growth in woods (+6%), irons (+9%), golf balls (+5%) and accessories and other (+3%). Under Brewer’s leadership, Callaway Golf estimates further increases in profitability in 2015.

 

Joe Gibbs and Arnold Palmer, Co-Founders, Golf Channel – The idea of a 24-hour golf network came from media entrepreneur Joseph E. Gibbs of BirminghamAlabama, who first thought of the concept in 1991. Gibbs felt there was enough interest in golf among the public to support such a network, and commissioned a Gallup Poll to see if his instincts were correct. Gibbs and legendary golfer Palmer then secured $80 million in financing to launch the network, which was among the first cable networks developed to cover one singular sport. The network was launched on January 17, 1995.  Along with news and tournament coverage, Golf Channel developed its own original programming such as reality competition show, The Big Break, to help aspiring pros gain exemptions on the PGA and LPGA Tours. Currently owned by the NBC Sports Group, Golf Channel is available to 82 million pay television households.  Golf Channel will celebrate its 20th anniversary in 2015.

 

Michael Whan, Commissioner of the LPGA Tour – Michael Whan assumed the leadership role at the LPGA in 2010 with goals of enhancing business relationships, growing the tournament schedule, maximizing fan experience, and increasing exposure for the entire membership.  Five years later, his big picture thinking, strong marketing skills and bold risk-taking has pushed the LPGA to new heights on many levels. The tournament schedule has soared from 23 to 33 with innovative events like the “Founders Cup” and $1 million “Race to the CME Globe” points competition attached. Purses have jumped above $60 million with television ratings showing steady climb and coverage hours surpassing 400 for the first time.  In addition, the developmental Symetra Tour has added six events and increased prize money by 53 percent. Now embracing “all things global,” the LPGA caters to fans in 225 countries via the website and boasts television partners in 175 countries.

 

 

 

Public Relations/Promotion

 

Bionic Golf Gloves “PGA Championship Media Event” – Nearly 200 media members covering the 96th PGA Championship were invited to Bionic Gloves’ HQs in Louisville to be fitted for the new Stable Grip glove before it hit the market. They tested the glove while having their swings tracked by Zepp Sensors and evaluated by a swing coach.  Guests toured Louisville Slugger’s Museum & Factory, and received a Louisville Slugger baseball bat with their own signature. Over $300,000 in editorial coverage to date.

 

Callaway “Big Big Bertha Payday” – Golfers who demo’d the brand’s Big Bertha drivers or fairway woods at retailers before the final round of the 2014 U.S. Open were entered into a drawing. The winner received a lump sum payment of the exact amount of money Phil Mickelson, who endorses Callaway, won at the U.S. Open in Pinehurst. Over 50,000 golfers took part, and a paycheck of $59,588 went to the winner.

 

TaylorMade Golf’ “Distance for All” campaign – It was just another spring morning at Bethpage Golf Course – local golfers warming up and congregating at the driving range. Then Sergio Garcia showed up with the TaylorMade Golf demo truck and the fun began. All the stunned golfers on the range were fitted for a SLDR Driver, with Sergio offering swing tips. Then the crowd gathered at the first tee to watch each group tee off, with Sergio on hand to offer encouragement.

 

 

TOURNAMENT SERVICE

 

The Legends Tour – The “Official Senior Tour of the LPGA” in its 14th season showcases the talents of some of the greatest women golfers of all time.  The Legends Tour has over 120 members including 13 World Golf and LPGA Hall of Fame members who have compiled over 750 LPGA victories and 86 major championships. The Tour has played for over $12,000,00 in prize money, and $15,000,000 has been awarded to charity through Legends Tour events. The tour is administered by founder and CEO Jane Blalock’s golf event management company.

 

Wegmans LPGA Championship – For 38 consecutive years, a very popular LPGA tournament stop has been Rochester, NY.  It was often referred to as the “5th Major” amongst the players. In 2009, the regular tour event was replaced by the LPGA Major Championship and Wegmans became the title sponsor.  Over the years this partnership between Wegmans, the Rochester golf community and the LPGA has generated over $10M to support community charities and the Graduation is the Goal Fund.

 

World Golfers Championship – After dedicating his life playing for his country, four-time Swedish Hockey Olympian Sven Tumba wanted to create the Olympic experience for the average person, regardless of age, gender, or skill level. The Championship has grown from 11 countries in 1994 to 44 this year, including the USA, where Anders Bengston owns the rights. Countries qualify amateur golfers in five separate handicapped flights to compete for the opportunity to represent their country and compete against others from around the World.

 

 

Product Ingenuity-Emerging Companies

 

Alphard Golf Duo Cart DX is an all-in-one pushcart and golf bag combination that fits easily in the trunk of your car, and takes just seconds to set up. The Duo Cart features 4 large wheels that provide outstanding stability on even the toughest terrain. It has a plethora of storage pockets and a built-in Cooler Pocket that can store up to six drinks. The wheels can be removed from the anodized aluminum frame in just seconds and converted into a cart bag.

 

GAME GOLF, the first wearable device that automatically tracks and graphically displays a golfer’s round. Players can view their rounds, get all their statistics automatically generated, create/join challenges, and share their game experiences via social channels.  GAME GOLF has partnerships with Golf Channel and PGA of America and is  “Permitted under The Rules of Golf” by the USGA and the R&A.  The product is used in 75 countries with 35,000 worldwide golf courses mapped.

 

OnCore Golf’s MA-1.0 is a revolutionary high performance golf ball that incorporates a hollow steel core to create true perimeter weighting, reduced side-spin, increased rifle spin and high back spin making it straighter, longer and the most accurate USGA conforming ball in golf, says the company.  OnCore was able to convince the USGA to make an exception to the “traditional and customary” rule language governing golf ball construction for only the second time since 1921.

 

 

Product Ingenuity-Market Leaders

 

Bridgestone True Balance Putter – The proprietary True Balance design moves the weight into the head of the putter, keeping the club’s balance point within 5 inches of its sole, to provide greater feel. The result is simple. When you can feel the head, you can control the head and that means you can make more putts. Dual Layer Grooved Insert provides the perfect combination of feel and roll performance Unique Lightweight 100% EVA grips provide comfort, feel, and traction (available in standard and oversize).

 

SuperStroke Putting Grips – These oversize putter grips with patented parallel shape allow for even grip pressure in the wrist and forearms.  This eliminates unnecessary wrist action and produces a more consistent stroke. More than 125 tour players currently use SuperStroke.  The 2013 Rookie of the Year, Jordan Spieth, played SuperStroke’s Flatso Ultra and ranked in the Top 3 of several PGA Tour putting categories in 2014.  FedEx Cup Champion Billy Horschel won the BMW Championship and Tour Championship playing SuperStroke’s Flatso Ultra.

 

Tour Edge Exotics CB PRO Fairway Woods – The unique Slip Stream sole, resembling ribbons or waves, visually captured the fairway wood market. Setting new standards for performance, the groundbreaking design captured attention – and a victory – on the PGA Tour. The Slip Stream sole glides through turf dramatically minimizing contact for maximum speed through impact and paired with Exotics manufacturing technology, makes the CB PRO fairway wood a great example of ingenuity at its finest.

 

 

 

Golf Course Design

 

NOTAH BEGAY III & TY BUTLER for Swailo Golf Club, Tucson, Arizona

Built by the Pascua Yaqui Tribal Council, Sewailo Golf Club is carved from flat desert, with deep dips, high hills, tumbling waterscapes, re-circulating streams and opulent floral displays. They hired fellow Native American, Notah Begay, a Navajo and Pueblo, PGA Tour Champion, Golf Channel and NBC commentator, and golf course designer, to help carve the course from the high Sonoran Desert just south of the resort. Sewailo, meaning “flower world” in the Pascua Yaqui language, blends the native landscape with picturesque lakes and streams.

 

TOM DOAK for Dismal River – Red Course, Mullen Nebraska

Doak’s first course in the Nebraska Sandhills, 23,000 square miles of natural dunes and prairie vegetation, and what Ben Crenshaw once called “the Promised Land” for golf course architects.  The Red Course features fairways playing atop plateaus between gulches and much of the back nine along a valley formed by the narrow, serpentine, artesian-fed Dismal River. The finish is particularly strong including the 420-yard 18th with two sets of tees offering different perspectives and a promontory green by the river that Doak calls “one of the best finishing holes I’ll ever get to build.”

 

DAVID KIDD for Gamble Sands, Brewster, Washington

Situated on a sandy plateau high above the Columbia River, in North Central Washington, Gamble Sands is an authentic Links course with traditional fine fescue grasses, wide fairways, massive greens ranging from 6,200 up to 16,200 square feet, and menacing bunkers covering 16 acres. Kidd designed Gamble Sands to be visually stunning, yet not intimidating.  The fairways are huge ensuring the average player will have fun while three drivable par 4s will entice the better player. Gamble Sands is easy to walk and there are no homes, no roads, and no cart paths.

 

 

PRINT ADVERTISING – Travel & Real Estate

 

Casa De Campo – “This Course Chooses Its Golfers”

 

Edgewood Tahoe – “Authentic. Relaxed. Inspiring.”

 

The Broadmoor – “Welcome To 3,000 Magnificent Acres”

 

 

PRINT ADVERTISING – Products & Services

 

Cobra Bio Cell – “Meet Your Match”

 

Trojan Battery Company – “No Boundaries”

 

Winn Pro X – “Marks The Spot”

 

 

Player Development

 

Drive, Chip and Putt Championship – A joint initiative founded in 2013 by the Masters Tournament, United States Golf Association and The PGA of America, the program is a free nationwide junior golf development competition aimed at growing the game by focusing on golf’s three fundamental skills. Participants who advance through qualifying in each age/gender category earn a place in the National Finals, which is broadcast live by Golf Channel at Augusta National Golf Club the Sunday before the Masters Tournament.

 

Freedom Golf Association – Based in Chicago and founded in 2012, FGA is a non-profit association that delivers grassroots golf instruction to those with special needs. In 2014, FGA provided instruction to 680 participants. FGA works with kids, adults and wounded veterans with the goal of taking a person from the practice tee to the first tee. FGA’s mission is to bring joy and a sense of freedom to special needs individuals through their inclusion in golf.

 

PGA Junior League Golf – This program allows boys and girls ages 13 and under the opportunity to learn and play golf in a fun, social team environment similar to other youth recreational sports. It features team vs. team competitions in structured leagues that utilize a less stressful scramble format, as opposed to stroke-play competition. The PGA of America and League Golf, LLC, partnered to launch PGA Junior League Golf  as a pilot program in 2011 with teams competing in four select markets.  In 2013, PGA Jr. League Golf saw nearly 9,000 participants on 740 teams across North America.

 

 

TV ADVERTISING – Individual Commercial

 

Aflac – “Bad Golfer”

 

PGATour.Com – “Off The Chain, With Ian Poulter”

 

TaylorMade SLDR – “Power In Numbers”

 

 

TV ADVERTISING – Commercial Series

 

Bridgestone Golf – “Made In America”

 

FedEX Cup – “These Guys Are Good”

 

LPGA – “See Why It’s Different Out Here”

 

 

Digital Marketing

 

Golf Coast Magazine – Augmented Reality Feature – This new technology enables an advertiser to visually and virtually speak to your customers. It drives more business through the combination of print and your smart phone. Download the app, hover it over the ad and you see videos of golf tips, flyovers of golf courses, coupon offers, links to Facebook, YouTube channels, websites, tee time reservations, even add a button to call the pro shop. The options are unlimited. With the explosion of mobile phone usage, it gives the client the ability to change their message and offers during the shelf life of the publication.

 

GolfPulp Media – Levelhead Ball Marker Launch Campaign – Generated 12,598 targeted visits; captured a 14.27% sales conversion rate; grew opt-in subscriptions to 3,461 in 90 days. How? GolfPulp streamlined the purchase process by providing succinct product information in an easy to understand format. Improved graphics, product value proposition and overall marketing messaging to generate online sales conversions. Email marketing effort delivered sales with an average of 25% open rate. GolfPup used Facebook to drive referral traffic and database subscription through a network of social media landing pages and website forms.

 

GolfWeek.com – Under Armour Campaign – Golfweek created a digital program that helped Under Armour target its messaging to junior golfers, focused on the Majors, and helped generate a database with a sweepstakes where readers could guess a UA athlete’s outfit the first round of the major tied in with a major retail partner of theirs’, Dick’s Sporting Goods, and a consistent presence on he site against the total audience.

Play Razor Golf Pick Your Pro Now

Who will be the one to stop Greg Wires’ winning streak at two? Or will the Golf Minnesota publisher complete his three-peat in 2015?

The Razor Golf ING Pick Your Pro Contest is just around the corner, and now is the time to jump in on all the fun. ING’s own fantasy golf game is focused on the PGA Tour, and is sponsored annually by Razor Golf, the industry’s leading direct-to-consumer golf equipment company (www.razorgolf.com).

Here’s how it works. You choose a different golfer for each event on the 2015 PGA Tour schedule, starting with the Hyundai Tournament of Champions the first week in January and ending with the Tour Championship in September. Each PGA Tour player can only be used once during the season.

Each week you’ll be credited in points equal to the amount of money your selected player earns that week. At the end of the year, the ING member who has totaled the most points through the course of the season will win a complete set of Razor Golf clubs. The next nine point-earners will also win prizes from Razor.

CLICK HERE for a 2015 Razor Golf PYP entry form.

CLICK HERE for rules and a list of 2014 standings.

There is no charge to play the Razor Golf ING Pick Your Pro contest, which is open only to ING members.

New ING Membership Chief Facilitator — Kimberly Blanc

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Jamison Golf Group has hired Kimberly Blanc as its Chief Facilitator, and the new Membership Coordinator of the International Network of Golf. The Florida State University graduate replaces Michelle Maier, who moved to Atlanta in the summer.

Blanc’s chief responsibility will be to oversee the facilitation of all member benefits programs of ING, the non-profit networking organization that JGG manages. She will handle membership renewals, oversee the ING Media and Industry Honors awards programs, and assist in planning and conducting ING conferences, events and more.

Blanc double majored, earning a Bachelors of Science in Hospitality Management and in Business Marketing from Florida State University.

Post graduation, Blanc had an opportunity to move to St. Andrews, Scotland for an internship at the Fairmont Resort. “The people and experience were great, but the weather was a tad too cold for a Floridian,” Blanc says. After the internship, she returned to Orlando and plans to stay in the sunshine for a while.

Her interests include traveling and the Florida State Seminoles. Blanc says, “My main goal in life is to travel to each continent.” She only has three more to go. “But while the adventures are on pause, I will keep traveling to Tallahassee to cheer on my team,” she says.

“I am excited to be in the golf industry, and maybe I will even learn how to play,” said Blanc, who will draw on multiple experiences in the hospitality industry to assist her in the golf business.

“It’s great to be a part of Jamison Golf Group and ING,” she added. “I look forward to meeting all the ING members and plan to become a positive asset to the team.”

“We are thrilled to have Kimberly as the newest member of our staff,” said JGG President and ING Executive Director Mike Jamison. “Her eagerness to learn and grow will be great assets. I am certain our ING members will appreciate her enthusiasm and professionalism.”

To welcome Kim to the ING, drop her an email: kimberly@jamisongolf.com.

Industry Honors Nominations Deadline Is Wednesday, Oct. 29

Nominations for the 22nd Annual ING Industry Honors Awards must be into the International Network Of Golf’s office by end of day Wednesday, October 29 in order to be considered for this year’s edition of “Golf’s Academy Awards.”

The International Network of Golf, a 24-year-old, non-profit networking organization, conducts the ING Industry Honors program. Nominees do not have to be members of ING, and can come from anyone in the industry, even from the nominees themselves. It is asked that a 50- to 75-word description of the product, service or achievement accompany the nomination.

To make a nomination, send the description in an email to: mike@jamisongolf.com, or holly@golfmarketinginc.com.
Golf Fore Kids

The categories include: Product Ingenuity; Business Achievement; TV Commercial; Print Advertising; Player Development; Golf Course Architecture; Tournament Service and Public Relations/Promotions. A full description of the categories and other information can be found on this website,under AWARDS.

Sub-committees will choose the final ballot, with three nominees in each category, and the winners will be determined by a vote of the ING membership.

Nominees will be recognized and winners announced at the Presentation Press Conference in ClubING (309-A) at the Orange County Convention Center January 22, 2015 at the 2015 PGA Merchandise Show.

ING Fall Forum and ParaLong Drive Worlds Deliver Memorable Event

MobileIf you were one of the fortunate attendees at the ING Fall Forum in beautiful Mesquite Oct. 15-18, you know how blessed you are.

If you passed it up this year, you best make plans to be there next year, when the event will move into early November.

Why all the fuss? Along with the terrific networking, educational and golf elements that go into your typical ING gathering, the Fall Forum was attached to an event that those of us who attended will not soon forget.

The ParaLong Drive Worlds were conducted on the Long Drive Grid in Mesquite. Competitors from around the world, with various physical challenges – leg and arm amputees, vision-impaired, wheel-chaired bound – fired long drives over four days until champions were crowned in 16 divisions.

The Open Division and overall champion was defending champion Jared Brentz, a double-leg-amputee who blasted a 344-yarder to take home the trophy. Everybody who competed can feel like a winner in this special event.

Mesquite, also home to the Re/Max World Long Drive Championships, is a gem of a golf destination located one hour north of Las Vegas off Highway 15. Four hotels, three casinos and seven outstanding golf courses with spectacular views make Mesquite a perfect getaway for golf groups and couples, especially when you compare the pricing to other resort destinations.

Shan hitting
Held in conjunction with the ParaLong Drive Worlds was the ING Fall Forum, hosted by the beautiful Casablanca Resort-Casino-Golf-Spa, A group of media and business leaders competed in two golf events at the Oasis Canyons and Falcon Ridge courses, and attended a technology summit featuring the latest equipment to assist disabled golfers.

 

For a video interview with event creator Dean Jarvis, click here:

http://www.kutv.com/news/features/top-stories/stories/18-year-old-gives-athletes-a-second-chance-with-robotic-limbs-51253.shtml#.VEMD2igRHLA

For more results, photos and player bios go to:

http://paralongdrive.org/results/

https://www.facebook.com/MesquiteNVParaLongDrive

Results of the 2014 Mesquite NV ParaLong Drive Worlds, Oct. 15-17 presented by Eureka Casino Resort and produced by the Mesquite NV Local Organizing Committee
ParaLong Drive 2 hittersWorld Champion Open Division: Jared Brentz, Nashville, Tenn.
Open Division Title Match: Brentz, 340 yards vs. Tim Herrmann, Belle Plaine, Minn. 334 yards. Open Division Semi-Final (Top six drives): First group–Herrmann 325 (winner advances); Brendon Jacks, Prescott Valley, Ariz. 314, Scott Aughtry, Hot Springs Village, Ark. 288; Second group-Brentz 352 (winner advances); Josh Williams, Kitchener, Canada 345; J. Dee Marinko, New Castle, Okla. 316.

Divisional World Champions
Triple Amputee: Paul Hebert, St. Albert, Alberta, Canada 239
Traumatic Brain Injury: Humberto Reyna, Liberty, N.C. 255
Hypermobile: Rene Olgers, Aalsmeer, Netherlands 296
Women-One-Arm Unassisted: Kellie Valentine, Erie, Pa. 224
Women-One-Arm Assisted: Tineke Loogman, Aalsmeer, Netherlands 217
Women-One-Leg Below Knee: Kim Moore, South Bend, Ind. 242
Wheelchair: Dave Sawtell, Queensland, Australia 199
Paramobile, 1-Arm: Matt Farmen, Denver, Colo. 201
Paramobile, 2-Arm: Anthony Netto, Capetown, South Africa/San Diego 289
Blind/Vision Impaired: Scott Aughtry, Hot Springs Village, Ark. 313
One-Arm & Leg: Bill Frey, Goshen, Ky. 245JG:CL:JC
One-Arm Unassisted: Alan Gentry, Louisville, Ky. 275
One-Arm Assisted: John Rogers, Apopka, Fla. 285
One-Leg Above Knee: Christian Sidebottom, Phoenix, Ariz. 252
Two-Leg Below Knee: Jared Brentz, Nashville, Tenn. 360
One-Leg Below Knee: Josh Williams, Kitchener, Canada 322

Category Champions
Military-wounded in action: Ivgi Shlomo, Netanya, Israel 225
Age 45-49: Rene Olgers, Aalsmeer, Netherlands 296
Age 50-54: Anthony Netto, Capetown, South Africa/San Diego 297
Age 55+: Bill Davis, Rancho Cucamonga, Calif. 290

ING Golf