A panel of five impressive individuals will address the theme of the 26th Annual ING Spring Conference: “Bridging Golf’s Generation Gap,” a topic crucial to everyone in the industry. The conference is set for May 22-26 at Zermatt Resort in the Heber Valley region of Utah.
Anyone in the golf industry or media is invited to attend the conference, conducted by the non-profit International Network of Golf, where media and the golf industry connect. Industry executives from companies large and small, and from every segment of the industry, will join golf media of all types at this annual gathering. Call 407-328-0500 or visit www.inggolf.com for details.
Deadline for current pricing is Thursday, April 21.
The discussion leaders for the opening educational forum at the conference are:
Dallin Koecher, Communications Manager for Heber Valley Tourism and Economic Development. Dallin handles content strategy, creation and curation and also coordinates media events and press coverage for the Heber Valley. Along with traditional media Dallin has successfully implemented social media campaigns to drive engagement with Heber Valley through sharing its unique story.
Patrick Pires, Executive VP for Golf Skate Caddy. Patrick has been a pioneer in the electric action sports industry for several years and as a golf enthusiast, he was able to combine the best of both worlds. Today Patrick runs the best stand up golf cart brand in the world.
Dr. Lindsey Sams, Director of Education and Training at SNAG Golf. Lindsey joined the SNAG Golf team nearly four years ago, while attending Northeastern State University in Tahlequah, Oklahoma. She recently completed her Ph.D. and is now assisting SNAG with the development of educational materials, as well as business development and marketing.
Dominic Selfa, Director of Licensed Products at Bridgestone Golf. Dominic 
oversees Bridgestone Golf products featuring NFL, College, and NHL marks. Over the seven years with Bridgestone Golf, Dominic has held positions in event marketing, Inside sales, and Golf Ball fitting management.
Susan Song, CMO for 18Birdies. Susan leads the global brand, marketing and communications for the golf technology platform. 
She has over 15 years of building and driving global brand awareness for Fortune 500 companies. Previous positions include VP of Global Brand Marketing and Communications at Getty Images, and seven years at Citigroup in senior global marketing roles.
The Millennials roundtable discussion will take place on Monday, May 23 following breakfast. The panel will dissect the challenges of attracting younger generations to golf, providing solutions to the issue that affects all walks of the golf industry.
The exciting ING schedule also includes:
- The ever-popular One-On-One Appointment Show, where exhibitors will have pre-scheduled, 15-minute private meetings with media and attendees of their choice;
- The Demo Lab, where manufacturers will display their latest clubs and training aids for attendees to test first-hand;
- Several Educational seminars and workshops focused on the “Bridging Golf’s Generation Gap” theme;
- The WAGT National Qualifier. This individual stroke play net competition will be divided into five flights. Winners of those flights will earn complimentary entry and accommodations in the World Amateur Golfers Tour National Championship in September at Swan Lake Resort in Indiana.
- Plus, the many networking sessions that ING is famous for.
To register for the ING Conference, or to find out more about ING, visit www.inggolf.com, or call 407-328-0500.
