At most conferences where networking is the ultimate goal, attendees are brought together in one room and left on their own to meet and exchange business cards.
The One-On-One Appointment Show at the ING Spring Conference takes it a step further, arr
anging a series of 15-minute meetings between people who can help each other grow in the golf industry.
The One-On-One Appointment Show will be one of the highlights at the 26th Anniversary ING Spring Conference May 22-26 at Zermatt Resort located in spectacular Heber Valley, UT, just outside Salt Lake City.
The non-profit International Network of Golf, the industry’s only media-based networking organization, conducts this annual gathering of media and golf companies and leaders. ING is “where the media and golf industry connect.”
Anyone in the golf industry and media is invited to join ING and attend the conference. Call 407-328-0500 for details.
Nearly everyone at the conference can benefit from participation in the ING One-On-One Appointment Show, which will be held over two days at this year’s conference. It was created to place an emphasis on business relations between the media and golf companies, resorts, destinations and entrepreneurs.
Participating companies set up tabletop displays. Beginning Monday morning, private meetings will be held every 15 minutes, for five hours over two days.
The exhibitor and the visiting media member or business attendee share the time, with the goal being to create win-win programs. At the very least, a business relationship is established or nurtured.
It is also a perfect time for writers to gather story material and TV/Radio broadcasters to do interviews. Several golf radio shows will take part in Radio Row during the Appointment Show. Each show will set up a table, and exhibitors will be brought to the table to do recorded radio interviews for future airings.
The ING staff gathers all meeting requests ahead of the conference and makes appropriate matches for the appointments. The entire schedule is determined and published prior to the show to allow for adequate planning time.
Another key element of the conference for exhibiting companies is the Demo Lab on Tuesday afternoon. Companies with golf equipment and training aids set up on th
e range and putting green where attendees try the products first hand.
The conference will feature a full schedule of networking and educational events, along with the Appointment Show and Demo Lab:
- EDUCATION: The theme of this year’s educational seminars and workshops is “Bridging Golf’s Generation Gap.” Many of the sessions will feature speakers addressing this key issue to all golf organizations. Other topics include Marketing & PR and Social Media Marketing, among others.
- GOLF: The WAGT National Qualifier on the Mountain Course at Wasatch Mountain Golf Club. This individual stroke play net competition will be divided into five flights. Winners of those flights will earn complimentary entry and accommodations in the World Amateur Golfers Tour National Championship Sept. 20-22 at Swan Lake Resort in Plymouth, IN.
One of the five ING qualifiers in 2015, golf writer John Duval, won his flight in the Natio
nal Championship and went on to represent the USA in the World Championship in Turley, expenses paid.
Also, the 9th Annual Durland Cup team scramble will take place on the highly ranked Soldier Hollow Golf Course on Wednesday.
- NETWORKING: Several networking sessions are planned, including the Opening Night Welcome Reception and the Tuesday Night Banquet.
To register for the ING Conference, or to find out more about ING, visit www.inggolf.com, or call 407-328-0500.
