E-mail isn’t the sexiest marketing topic, nor is it the most fun, but if done well it can lead to the highest ROI of any channel in your marketing mix.
Attendees at the 30th Anniversary ING Spring
Conference would have had the opportunity to learn the latest and greatest concepts in E-mail marketing at the Tuesday afternoon ING University Session.
But the conference, scheduled for May 31-June 3 at the Valley Forge Casino Resort in King of Prussia, PA, has been postponed due to the COVID-19 pandemic.
Fear not. Michael Barber, an award-winning creative and marketing strategist, will lead the ING University session virtually via Zoom.
The Webinar will be on Tuesday, June 2 at 2 pm, and is free of charge for all ING members.
TO RESERVE YOUR SPOT: Email your request to firstname.lastname@example.org, and she will send you instructions on how to login to the presentation.
This is the second in a series of Zoom meetings presented by ING. The first was a publishers roundtable two weeks ago, headed by Randy Dodson of Fairways Media, John Glozek of Golfing Long Island and Cody Law of Golf Mesquite Nevada. ING Media Outlet member publishers were invited to participate in the lively discussion.
Look for future topic-specific Zoom discussions in the coming months as we try to continue ING’s goal of education and networking during these challenging times.
Even though there is more noise in the inbox and more apps for us to juggle, e-mail continues to prove itself as the best one-to-one communication channel for brands and most preferred by consumers. That said, businesses continue to struggle with this channel even some 26 years after the first email campaign was sent.
Join Barber as he challenges your email conceptions, explores some of the best and most practical ways to improve your e-mail campaigns, and shows you just why this tactic continues to be vitally important for businesses.
For the last three years, Barber was the Senior Vice President, Chief Creative Officer at Godfrey, one of the largest B2B agencies.
He began his career at Mighty Interactive, the digital shop founded by Jay Baer. Mighty was one of the first agencies to leverage the future email behemoth
ExactTarget, ultimately helping the organization develop its ad agency offering before it was acquired by
Salesforce for $2.5 billion.
Barber went on to lead strategy and planning at Sitewire, Nomadic Agency, and COHN, before founding his own consultancy, barber&hewitt. In 2018, barber&hewitt joined Godfrey and was named one of Marketo’s Fearless 50, which recognizes the top marketers around the globe driving bold, fearless, marketing and digital transformation.
Barber’s work has been featured in The New York Times, The Wall Street Journal, and Forbes. This work has been awarded numerous industry awards, but more importantly has driven successes including the most effective and cost-efficient campaign in the history of a Fortune 500 company, a 160x return on ad spend, and 10 million earned media impressions within the first month of a new product launch.