Every organization has some sort of presence on the Internet, but is it the correct presence, and is it delivering the right message?

That question will be answered during a workshop entitled “9 Killer Steps to Develop Your Digital Footprint,” scheduled during the 27th Annual ING Spring Conference at the World Golf Village May 21-25.

The ING Spring Conference is the annual gathering of golf media and industry executives, and is conducted by the non-profit, media-based International Netwowilliam-perry-2 copyrk of Golf. Anyone in the golf industry or media is eligible to attend. Visit www.inggolf.com.

The “9 Killer Steps to Develop Your Digital Footprint” workshop will be applicable for personal brands to small and corporate-level business, with actionable takeaways for everyone in attendance. William Perry, Co-Founder + CMO of REASON, a strategic creative and marketing firm, will lead the workshop, which is part of the ING University educational series.

Prior to REASON, Perry founded EVVUS, a boutique marketing agency that helped companies share their brand story through social media and content development. He also spent over six years in the golf industry specifically, previously as the Director of Sales & Marketing at the Gary Gilchrist Golf Academy. He has advised companies in apparel, app development, equipment, instruction, law firms, start ups, fitness professionals, software companies and more.

Perry’s workshop is scheduled for Wednesday, May 24 at 10:15 a.m.

The ING Spring Conference will be a blend of timely educational workshops, networking at its best featuring the One-On-One Appointment Show, product testing in the Demo Lab and golf competitions. Guest speakers include famed golf instructor Dave Pelz and World Golf Foundation CEO Steve Mona.