Longtime ING member and business executive Patricia (Tiss) Dahan will lead a marketing/social media seminar at the ING Spring Forum at the Valley Forge Casino Resort May 30-June 2.
Dahan, a University of Colorado graduate, has spent nearly two decades developing sales and marketing strategies and plans, and leading teams in four different industries. Much of that time was spent with TaylorMade-adidas Golf as Vice President, Global Apparel. Five months ago she became CEO of English Riding Supply, Inc. in Pennsylvania. She is also certified in professional and transitional coaching.
Dahan will lead a discussion on how best to engage customers and prospects. She will share strategies on how to meet customers and prospects where they are, and at the same time bring them along to sources of information that are modern and engaging.
This will include ideas about the changing landscape of social media marketing, the right vehicles to be paying attention to, where social media marketers need to be going for further education and how to keep up on the ever-changing trends, and to utilize the most important metrics.
English Riding Supply LLC is a leading distributor of equestrian products for the horse and rider. With over 55 owned and distributed brands, ERS is a unique organization with opportunities for growth in an omni-channel business.