BEST PRACTICES, an exciting new element to the ING Spring Conference schedule last May, returns to the 24th Annual ING Spring Conference in Atlantic City June 1-4.


And the stars of the show are you, the ING members.


BEST PRACTICES will be presented on Wednesday morning of the conference, and we need your help to fill the session with great ideas.


We are looking for new, creative ideas from all aspects of the golf industry and media to present to our attendees. Here’s how it works:


Send to us details of a concept, campaign, program or idea that you facilitated or heard about that provided positive results. Include a basic description of the BEST PRACTICE, and results (ENTRY SAMPLE BELOW). Topics are endless:



Player development


Customer relations

Public relations/promotions

Product creation



Tournament formats


Company morale

Sells incentives, techniques



Social Media platforms


The list stretches as far as your imagination.


Our Advisory Board will review all the entries we receive, and choose several of them to be presented at the Conference by the person who sends in the idea.


We will then ask the attendees at that session to vote for their favorite BEST PRACTICE. The winning entry will receive a grand prize.


Deadline for BEST PRACTICES entries is April 14. ENTRY SAMPLE is below. Send your entries to


I will be happy to answer any questions about the program. I hope you all will participate, as this program can benefit every member of ING.


ING Best Practices Sample Entry

PRESENTER: Tony Leodora, President, TL Golf Services

NAME OF PROGRAM: Fund-Raising Email Auction

OBJECTIVE: Raising Charitable Funds

DESCRIPTION: Part of fund-raising to support the Montgomery County Amateur Championship and its Junior Scholarship Fund comes from silent auctions at the kickoff party and the awards party after the final round.

This year, when one of the particular items was not drawing the amount of bidding it should have, we pulled it down from the Silent Auction and offered it the next day on an E-Mail Auction. We sent the closing bid of $400 and a description of the item to attendees, and non-attendees, who had attended in the past. We continued the auction for two days and finally closed the bidding at $1,400 — a net gain of $1,000 over the Silent Auction bid.